Ep 10. Lucy Owens: Matching Your Style with the Woman You’re Becoming
As life shifts in midlife and beyond—through career changes, new chapters, changing bodies or the end of long relationships—it’s easy to find that your clothes no longer feel like you. In this episode of Flourish After 50, Sue West talks with personal stylist and Style Rises founder, Lucy Owens, about what it means to dress for the woman you’re becoming, not the one you used to be.
Lucy shares her own journey from corporate leadership in Melbourne to running a global styling business from Spain, and how style became a tool for confidence, presence and self‑expression rather than just “looking put together.” Together, she and Sue explore simple, compassionate ways to realign your style with who you are now—starting with a few words that describe how you want to show up and one small visible change that shifts how you feel in your own skin.
In this episode, we also discuss:
How midlife transitions (career shifts, relationship changes, menopause) can leave your style out of sync with who you are now.
Why “I have nothing to wear” is often really “I don’t see myself in my clothes anymore.”
Simple starting points to realign your style.
How treating style as self‑expression and self‑respect can boost confidence, presence, and a sense of being truly seen after 50.
Guest: Lucy Owen
Lucy is a leading Personal Stylist and Image Consultant. With a background in senior corporate roles, including luxury fashion and hospitality brands, Lucy intimately understands the challenges women face when it comes to dressing with both authenticity and authority. Through her proven framework, she helps clients develop a signature style that aligns with their personal brand, boosts their confidence, and supports their leadership presence, so they not only look like leaders but feel like leaders.
www.stylerises.com
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Website: Flourish After Fifty
LinkedIn: https://www.linkedin.com/in/sue-west-au/
Email: sue@flourishafterfifty.com.au
Something New Is Coming
Are you looking for connection as you discover more about your flourishing life? New in 2026, the Flourish After Fifty Circle is an online discussion group that blends the best of a podcast club and a book club. It’s for women over fifty who want to explore big ideas, meaningful stories and real‑life transitions together.
Each month, we gather on Zoom to:
Discuss a new episode of the Flourish After Fifty podcast or a carefully chosen book about women, transition and flourishing as we age.
Share perspectives and lived experience in conversation.
Explore what it takes to be, become and belong in midlife and beyond.
You don’t have to speak if you don’t want to; listening deeply is part of the magic.
Starts March 12th.